Engage or Evacuate…Customize Emails

It is a well known fact in B2B marketing circles that email lists depreciate by 25% annually! 

Source: - Marketing Sherpa

Email marketing campaigns need to have content that is relevant and compelling in order to convert prospects to customers. Marketers need to recognize that email campaign management goes deeper than, ‘bulk blasting’ and selling; it more importantly delves into engagement and personalization. The key here is reaching customers in every way possible through cost effective methods.

However before finding ways to connect, do you know the ‘Why, What and How’ of your customer? You can evaluate your email engagement factor by answering the following 10 questions. Try it out:

1. Do you know Why customers join email lists?

2. Do you know What customer expect from business emails?

3. Do you know What makes your customers tick and click?

4. Do you know When customers read emails the most?

5. Do you know Why customers delete emails without reading?

6. Do you know How customers look at poorly designed emails?

7. Do you know How customers read their email, through which device the most?

8. Do you know How customers treat emails that are not readable on mobile phones?

9. Do you know Your customers’ touch points and is your email campaign integrated?

10. Do you know Your target audience and different segments they fall under?

The idea of evaluation here is not to keep score; it is to ‘buzz’ you into thinking about the answers. And it is insights from this exercise that will help in developing email campaigns designed around the prospect or customer. 

What makes customization and personalization a greater challenge in the marketing world today is automation. A paradigm shift in perspectives is required. We are after all talking to prospects, who are humans!

Customize or count your email out, of your customer’s inbox

Let your customers find you

Ask Us How

Read More

Boost Email Marketing ROI with Relevancy

How do ensure your emails make it to the Inbox?

By sending it on a weekday morning?

By adding a catchy subject line?

Or just because your name caught the reader’s attention?

Some say Monday mornings is best time to send emails, others say Tuesday or Thursday is.

Some say persona based campaigns drive higher results others say trigged campaigns work better.

No matter what kind of statistics and suggestions, what works best is what Actually works only for you!

The bottom line of any email campaign execution is to maximize responses and increase click through and conversion rates. A successful email campaign execution is one that not only translates to higher conversion rates and maximized responses, it also justifies marketing ROI.

A simple execution loop is to identify your goals, know your audience, develop relevant messaging, test and retest (with changes in one variable at a time), develop a schedule, analyze results, and improve campaigns.

The best process is to “Test, Analyze and Adapt” based on benchmarks that are relevant to your business. Know your target market, understand their behavior and preferences, adjust your communication to connect with them at a personal level.  Monologues don’t get responses!

Begin a conversation to gain a response.

Remember the R Word, Relevancy

Evaluate and Execute an Engaging Email Campaign

Hire a dedicated writer and drive your email marketing ROI.

Read More

143 billion emails will be sent daily by 2016. Stand Out!

29% of consumer inboxes comprise of e-newsletters

60% of spam trap hits comprise of marketers

70% of spam complaints include offers, opt-in newsletters and notifications that recipients wish not to receive.

Source: - Return Path's Email Intelligence Report 

Email campaigns go deeper than just ‘bulk blasting’ and selling. It deals with engagement and personalization. Reaching customers in every way possible through cost effective methods is important. Relevancy on the other hand is even more essential.

Ask yourself 3 simple questions:

1. How do I make emails sell, engage and personalize equally?

2. What does my customer expect from business emails?

3. What are the latest devices through which customers read emails?

So, how do you personalize and sell through the same message. Addressing the recipient by his / her first or last name is surely not enough of personalization recipients wish to receive. We all know this is automated. What can be done to make your email message personalized and at the same time get your message across? 

Make it Crisp – Don’t stop with personalized greetings. People receive more than hundred mails every day; nobody has the time to read long messages. Keep it to the point. State your message, your objective of mailing and purpose concisely. Beating around the bush is only going to lose the attention of the reader.

Personalize with Personality – Do not underestimate readers. They can identify mails designed for mass mailing and they instinctively send such message into trash. Your message should have personality that creates a connection with two people, the reader and your company. Nobody likes to receive messages written by ‘bots’.

If recipients get a feeling that there are being sent “form letters” written from a template, they will be disinterested in reading with future correspondence.

143 billion emails will be sent and received everyday by 2016!

Stand Out in the Crowd

Boost Email Marketing Campaign ROI

Send Us Your Requirement

Read More

Get attractive emails written for your campaign

Writing enticing pitches for email campaigns is a skill that comes with years of experience. We here at ContentReach have professional writers ready to create killer pitches for your campaign.

Whether it’s your first welcome pitch to the new prospects, or a thank you mail to your existing customers! Whether it is a purely marketing pitch to promote your products and services or a series of educational lead nurturing pitches, our email campaign copywriters will write for you. Click here to avail our email campaign services.

It is very important to understand that an email meant for marketing is different from the emails we write to our friends and relatives. The ‘Subject’ line, email body, call to action, From address, above the fold content and lot more has to be taken care. If you are targeting people from US or Europe, your email should abide by the CAN-SPAM ACT.

Scared or worried how to take care of so many things for each campaign you execute? Worry no more, ContentReach’s talented copywriters will create attractive pitches for your campaign and also see that your emails are as per laws.

Avail our email campaign copywriting service and see your gains in terms of brand recognition, campaign response and ROI. Send your request here!

Read More