There are 3 buzz words to remember to build a customer base through content are…
Engage, Recall, Motivate
The objective of creating content is no longer about just capturing the reader’s attention, it has become more about engaging them, keeping them interested so that your brand is top-of-mind and motivating them to take action.
In the B2B context, it is less about business-to-business and more about being-to-being. While you may be marketing to a business, a person still runs the company. Therefore relating to the person behind that digital avatar is what will ultimately work in this information frenzy world.
In content marketing today, maximizing ROI and optimizing CPM (Cost per impression) have become top priorities. Get to know how you can make content marketing a profitable exercise:
- Address a business problem – your content should answer a business pain point or question. It should provide benefits and solutions to the problem. In this way, your message will relate to people and their realities in the world of business.
- Make it relevant – In order to motivate readers to connect with your brand, you need to create content that resonates with them.
- Turn off the volume on promotional material – It no longer is appreciated when brands scream and shout loud promotional messages. What customers and readers want is quality, relevant and engaging messages.
- Make it credible – With too much on information available, readers look for credibility in marketing messages. Quoting testimonials and actual statistics and metrics will provide concrete support to brand messaging.
Resonate with Readers
Engage and Educate
Convert them to Customers
Make your content relevant, engaging and motivating.
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