• Why are the visitors leaving your site in a hurry?
• Are they tired of reading mundane content on your website?
Answer probably has to do with the drab content in your website. If you’re serious about improving website content, then here is a short treatise on creating explosive copy for your website. In this post I share how subtle differences to your copy can increase engagement, and result in higher conversion. Click here to avail web copywriting services at affordable rates.
3 steps you should follow before you start writing your website content
Target audience
Before you start writing content, determine the right target audience of your content. To drill down your target audience, you should go into as much detail as possible on their traits, preferences of your target audience. For business-to-business market you should find details like industry, job titles, location, revenue, size, etc. For business-to-consumer markets, it would be demographic data. Click here to avail web copywriting services at affordable rates.
Problem:
In the next step, find the problem faced by the target audience. To get it started, write down the answer to these points.
• Worries, fears, problems, challenges, and risky business scenarios
• Top reasons for their concerns or problems
• Aspirations, wishes, goals, wants, likes, and needs
• What is stopping them or holding them back from what they want?
Solution
Finally brainstorm the list of solutions for your target market. Write down all the possible happy-ending from the customer’s point of view. Jolt down even the trivial points so that you can consider while writing your web copy.
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