29% of consumer inboxes comprise of e-newsletters
60% of spam trap hits comprise of marketers
70% of spam complaints include offers, opt-in newsletters and notifications that recipients wish not to receive.
Source: - Return Path's Email Intelligence Report
Email campaigns go deeper than just ‘bulk blasting’ and selling. It deals with engagement and personalization. Reaching customers in every way possible through cost effective methods is important. Relevancy on the other hand is even more essential.
Ask yourself 3 simple questions:
1. How do I make emails sell, engage and personalize equally?
2. What does my customer expect from business emails?
3. What are the latest devices through which customers read emails?
So, how do you personalize and sell through the same message. Addressing the recipient by his / her first or last name is surely not enough of personalization recipients wish to receive. We all know this is automated. What can be done to make your email message personalized and at the same time get your message across?
Make it Crisp – Don’t stop with personalized greetings. People receive more than hundred mails every day; nobody has the time to read long messages. Keep it to the point. State your message, your objective of mailing and purpose concisely. Beating around the bush is only going to lose the attention of the reader.
Personalize with Personality – Do not underestimate readers. They can identify mails designed for mass mailing and they instinctively send such message into trash. Your message should have personality that creates a connection with two people, the reader and your company. Nobody likes to receive messages written by ‘bots’.
If recipients get a feeling that there are being sent “form letters” written from a template, they will be disinterested in reading with future correspondence.
143 billion emails will be sent and received everyday by 2016!
Stand Out in the Crowd
Boost Email Marketing Campaign ROI
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