Imagine...
- 294 billion emails are sent in one day
- 50% of people follow brands through social media networking sites
- 58% of businesses observed a decrease in marketing costs by adopting to social marketing
- 38% of CEOs identify social media as high priority
- 57% of businesses plan to raise their social media spend
- 72% of marketers manage social media themselves, while others outsource
- Mobile apps is estimated to grow from $6billion to $55.7billion by 2015
Reference: The Social Skinny
While 57% of businesses may plan to increase their social media spend, it is important to consider whether your social strategy is relevant, current and has the right mix. Consider this situation of ‘Social Media Marketing Madness’:
- User 1 says, “I’m a Marketer.”
- User 2 says, “I blog about marketing.”
- User 3 says, “I have a podcast about marketing bloggers.”
- User 4 says, “I tweet about podcasters that talk about marketing bloggers.”
- User 5 says, “I have a Facebook group for Twitter users that tweet about podcasters that talk about marketing bloggers.” And on and on…
Courtesy: HubSpot
They say,” if you’re not paying for it, you are not the customer. You are the product being sold!” The objective here is not to make your customers feel like products.
In no other segment than in Social Media do you have to be updated with the latest happenings. The way forward would be is to:
Go Social. Connect with customers socially
Go Mobile. Connect with customers ‘on-the-go’
Go Mocial. Connect with customers socially through their mobile devices
Go GeoSoMo. Connect with customers geographically using social channels and mobile mediums
Whether You Go Social or Mocial,
Make a Splash. Beware Not to Drown Your Customers.
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