How do ensure your emails make it to the Inbox?
By sending it on a weekday morning?
By adding a catchy subject line?
Or just because your name caught the reader’s attention?
Some say Monday mornings is best time to send emails, others say Tuesday or Thursday is.
Some say persona based campaigns drive higher results others say trigged campaigns work better.
No matter what kind of statistics and suggestions, what works best is what Actually works only for you!
The bottom line of any email campaign execution is to maximize responses and increase click through and conversion rates. A successful email campaign execution is one that not only translates to higher conversion rates and maximized responses, it also justifies marketing ROI.
A simple execution loop is to identify your goals, know your audience, develop relevant messaging, test and retest (with changes in one variable at a time), develop a schedule, analyze results, and improve campaigns.
The best process is to “Test, Analyze and Adapt” based on benchmarks that are relevant to your business. Know your target market, understand their behavior and preferences, adjust your communication to connect with them at a personal level. Monologues don’t get responses!
Begin a conversation to gain a response.
Remember the R Word, Relevancy
Evaluate and Execute an Engaging Email Campaign
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