- It goes without saying that you have website.
- Now, is your website effective? Yes?
- But is the content of your website ‘persona centric’? No?
Usability Expert, Christina Wodtke says, “Your primary persona needs to be a common user type who is both important to the business success of the product and needy from a design point of view – in other words, a beginner user or a technologically challenged one”.
To develop a customer centric design what needs to be done first is identify personas.
Like to know how? Scan through this Persona Centric Checklist
- Have you christened your personas?
- Have you created personal attributes?
- By demographics – company size, buying unit
- By psychographics – goals, objectives, motivation
- By webographics - web experience (months), usage platform (desktop, mobile, tablet), social media sites
- Have you identified design targets and stereo types (one primary persona who is satisfied, similar profiles are likely to have same characteristics)?
- Have you developed scenarios (3 to 4)? (Examples - Information seeking scenario leading to registration and purchase scenario of new and existing customers leading to sales)
- Have you got approval from stakeholders confirming representations of their audience?
- Have you positioned personas targeted to let specific audience related to sections?
- Have you developed a constant focus on persona? (teams in a company that do not have direct contact with customers need to focus on who they building the site as and when specifications change)
Relevant website content not only increased rankings and online presence,
It is enhances usability and engagement.
Let the content of your B2B website revolve around your brand’s persona.
0 comments:
Post a Comment