Create A Lasting First Impression, Improve Your Web Presence

A website is the first point of contact prospects and customers have with your brand. The impression and experience it provides will typically be the only image a visitor will have about your company. In order to create an impressive web experience, it is important to consider the completeness, accuracy, relevancy, appropriateness and consistency of the content, layout and design of a website. 

What you need is a Content Verification Checklist to know where you stand:

If you wish the content of your website to be complete, accurate, relevant, appropriate and consistent, get in touch with us.

Improve your web presence with our Web Content Power Pack

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Create an eBook in 15 hours!

Yes, it’s possible. Here’s how we got down to doing it...

First, we decided on the topic or the objective of the eBook. In this case it was on, ‘How to Become a Successful Leader’. 

Irrespective of roles people play in a system, one has to be a leader in various circumstances; whether as a CEO, manager, team leader or an entrepreneur. And we very well understand how difficult it is to motivate teams and get the most out of them. So, we thought why not make it easier for the ‘leaders’, we all need to be at some point of time. 

We then got down to getting our ideas on paper and what came out of this formed the basis of our eBook. Take a look:

• 5 secrets to motivate your marketing/sales/customer care team
• 5 qualities a motivational leader MUST possess
• 5 R's to influence your team
• 6 ways motivate yourself better
• 6 C's of team building
• 7 team building tips for leaders/managers
• 10 ways to motivate your team
• Answers to 10 frequently asked questions on keeping your team positive
• How positive reinforcement can bring success to your business
• The true power of leadership and how you can utilize it to motivate your team members

The next step was to get it edited and designed to give it the final touches and visual appeal. There, we were all set and done with virtual packaging and shipping in less than a day!

With this resource of powerful ideas, all that is left now is putting it to practice and no other time is better than now.

Get this eBook today!

Or if you have an idea or concept 

Create your own eBook in less than a day

Send us a Request

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Wouldn't You Like Your Content to Drive Business?

• 90% of B2B Marketers utilize content marketing in some form, whether they realize it or not.
• 60% of B2B Marketers plan to increase spend on Content Marketing in the next 12 months.
• 41% of marketers face the challenge of producing contact that is engages customers or prospects!  

Content Marketing Institute 

Content has transformed radically and contemporary tactics are being adopted such as presenting data visually, curating content for brand value and creating content strategies beyond writing. Content marketing and copy writing is about brand awareness, customer acquisition, lead generation, customer retention / loyalty, website traffic, engagement, thought leadership, sales and lead nurturing.

Whatever your objectives are, you think your case studies, white papers, articles, microsites, newsletters and blogs are engaging enough? Like to know how it can be more interactive? 

Wouldn't you like your Content to Drive Business?

GAIN

Contemporary Content

Revamped Relevance

Buzz worthy Material

Targeted Tangibles

Creative Collaterals

HIRE a Dedicated Writer

Add leverage to your business through content

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Content is no longer just about getting eyeballs!

There are 3 buzz words to remember to build a customer base through content are…

Engage, Recall, Motivate 

The objective of creating content is no longer about just capturing the reader’s attention, it has become more about engaging them, keeping them interested so that your brand is top-of-mind and motivating them to take action.

In the B2B context, it is less about business-to-business and more about being-to-being. While you may be marketing to a business, a person still runs the company. Therefore relating to the person behind that digital avatar is what will ultimately work in this information frenzy world.

In content marketing today, maximizing ROI and optimizing CPM (Cost per impression) have become top priorities. Get to know how you can make content marketing a profitable exercise:

1. Address a business problem – your content should answer a business pain point or question. It should provide benefits and solutions to the problem. In this way, your message will relate to people and their realities in the world of business.
2. Make it relevant – In order to motivate readers to connect with your brand, you need to create content that resonates with them. 
3. Turn off the volume on promotional material – It no longer is appreciated when brands scream and shout loud promotional messages. What customers and readers want is quality, relevant and engaging messages.
4. Make it credible – With too much on information available, readers look for credibility in marketing messages. Quoting testimonials and actual statistics and metrics will provide concrete support to brand messaging.

Resonate with Readers

Engage and Educate

Convert them to Customers

Make your content relevant, engaging and motivating.

Signup for our Custom Writing Power Pack

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The Value-Add to Our Content Services is Free!

The untold truth is that content alone does not produce results. It has to be relevant. 

The value-add you get from our Content Solutions is free, because…

We provide Content with a ‘C’ - Curated, Contextualized and Converted to Business Intelligence

We believe in prospectology to develop targeted communication

We believe in the R Word – relevancy!

We ‘don’t let thinkos turn to typos’

We make your brand buzzworthy and social in the SocialSphere

We say it in 3-5 words

We don’t like to be Correct, Concise, Contemporary and Creative…We Are!

We look at each marketing material differently and provide customized content for blogs, articles, case studies, white papers, eBooks, microsites, eNewsletters, website content redesign, brochure writing, Infographics and email campaign execution.

Gain

Contemporary Content

Buzz Worthy Material

Creative Collaterals

Targeted Tangibles

Let your content be educative, engaging and entertaining

Mail us today!

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Let Content Revolve Around Your Brand’s Persona

• It goes without saying that you have website.

For those who don’t (as yet) they need to find a home for their brand!

• Now, is your website effective? Yes? 

Maybe you have numbers to substantiate that.

• But is the content of your website ‘persona centric’? No? 

Then your customers must be feeling a little less cared about!

Usability Expert, Christina Wodtke says, “Your primary persona needs to be a common user type who is both important to the business success of the product and needy from a design point of view – in other words, a beginner user or a technologically challenged one”.

To develop a customer centric design what needs to be done first is identify personas. 

Like to know how? Scan through this Persona Centric Checklist

1. Have you christened your personas?
2. Have you created personal attributes?
• By demographics – company size, buying unit
• By psychographics – goals, objectives, motivation
• By webographics - web experience (months), usage platform (desktop, mobile, tablet), social media sites
3. Have you identified design targets and stereo types (one primary persona who is satisfied, similar profiles are likely to have same characteristics)?
4. Have you developed scenarios (3 to 4)? (Examples - Information seeking scenario leading to registration and purchase scenario of new and existing customers leading to sales)
5. Have you got approval from stakeholders confirming representations of their audience?
6. Have you positioned personas targeted to let specific audience related to sections?
7. Have you developed a constant focus on persona? (teams in a company that do not have direct contact with customers need to focus on who they building the site as and when specifications change)

Relevant website content not only increased rankings and online presence,

It is enhances usability and engagement.

Let the content of your B2B website revolve around your brand’s persona.

Signup for a Web Content Power Pack

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Engage or Evacuate…Customize Emails

It is a well known fact in B2B marketing circles that email lists depreciate by 25% annually! 

Source: - Marketing Sherpa

Email marketing campaigns need to have content that is relevant and compelling in order to convert prospects to customers. Marketers need to recognize that email campaign management goes deeper than, ‘bulk blasting’ and selling; it more importantly delves into engagement and personalization. The key here is reaching customers in every way possible through cost effective methods.

However before finding ways to connect, do you know the ‘Why, What and How’ of your customer? You can evaluate your email engagement factor by answering the following 10 questions. Try it out:

1. Do you know Why customers join email lists?

2. Do you know What customer expect from business emails?

3. Do you know What makes your customers tick and click?

4. Do you know When customers read emails the most?

5. Do you know Why customers delete emails without reading?

6. Do you know How customers look at poorly designed emails?

7. Do you know How customers read their email, through which device the most?

8. Do you know How customers treat emails that are not readable on mobile phones?

9. Do you know Your customers’ touch points and is your email campaign integrated?

10. Do you know Your target audience and different segments they fall under?

The idea of evaluation here is not to keep score; it is to ‘buzz’ you into thinking about the answers. And it is insights from this exercise that will help in developing email campaigns designed around the prospect or customer. 

What makes customization and personalization a greater challenge in the marketing world today is automation. A paradigm shift in perspectives is required. We are after all talking to prospects, who are humans!

Customize or count your email out, of your customer’s inbox

Let your customers find you

Ask Us How

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Boost Email Marketing ROI with Relevancy

How do ensure your emails make it to the Inbox?

By sending it on a weekday morning?

By adding a catchy subject line?

Or just because your name caught the reader’s attention?

Some say Monday mornings is best time to send emails, others say Tuesday or Thursday is.

Some say persona based campaigns drive higher results others say trigged campaigns work better.

No matter what kind of statistics and suggestions, what works best is what Actually works only for you!

The bottom line of any email campaign execution is to maximize responses and increase click through and conversion rates. A successful email campaign execution is one that not only translates to higher conversion rates and maximized responses, it also justifies marketing ROI.

A simple execution loop is to identify your goals, know your audience, develop relevant messaging, test and retest (with changes in one variable at a time), develop a schedule, analyze results, and improve campaigns.

The best process is to “Test, Analyze and Adapt” based on benchmarks that are relevant to your business. Know your target market, understand their behavior and preferences, adjust your communication to connect with them at a personal level.  Monologues don’t get responses!

Begin a conversation to gain a response.

Remember the R Word, Relevancy

Evaluate and Execute an Engaging Email Campaign

Hire a dedicated writer and drive your email marketing ROI.

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Mapped Your Brand in the Socialsphere Yet?

Imagine...

• 294 billion emails are sent in one day 
• 50% of people follow brands through social media networking sites
• 58% of businesses observed a decrease in marketing costs by adopting to social marketing
• 38% of CEOs identify social media as high priority
• 57% of businesses plan to raise their social media spend 
• 72% of marketers manage social media themselves, while others outsource
• Mobile apps is estimated to grow from $6billion to $55.7billion by 2015

Reference: The Social Skinny

While 57% of businesses may plan to increase their social media spend, it is important to consider whether your social strategy is relevant, current and has the right mix. Consider this situation of ‘Social Media Marketing Madness’:

• User 1 says, “I’m a Marketer.”
• User 2 says, “I blog about marketing.”
• User 3 says, “I have a podcast about marketing bloggers.”
• User 4 says, “I tweet about podcasters that talk about marketing bloggers.”
• User 5 says, “I have a Facebook group for Twitter users that tweet about podcasters that talk about marketing bloggers.” And on and on…

Courtesy: HubSpot

They say,” if you’re not paying for it, you are not the customer. You are the product being sold!” The objective here is not to make your customers feel like products. 

In no other segment than in Social Media do you have to be updated with the latest happenings. The way forward would be is to:

Go Social. Connect with customers socially

Go Mobile. Connect with customers ‘on-the-go’

Go Mocial. Connect with customers socially through their mobile devices

Go GeoSoMo. Connect with customers geographically using social channels and mobile mediums

Whether You Go Social or Mocial,

Make a Splash. Beware Not to Drown Your Customers.

Like what you read. Socialize it! Ping, poke, tweet or pin, let us in the buzz as well!

Use our Social Media Power Kit to Connect With Your Audience 

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Being Keyword Rich Could Get You a Poor Ranking

• 75% of users never scroll beyond the first page of search results
• 70 to 80% of users focus on organic ads, often ignoring paid ads
• 70% of links searched are clicked by users using organic search

Source: Marketing Sherpa

From organic search, keyword optimization, content marketing to ‘white hat’ practices, Search Engine Optimization (SEO) is constantly evolving. Industry experts have observed that more than 57 percent of B2B companies state that their lead generation activities are impacted mostly by SEO.

With SEO it is better to adopt before adapting. Constant curation of content, linking and socializing is great way to let your business become ‘searchable’. 

Here’s a SEO Muscle bending search term tactic - The ideal number of keywords needs to be big enough to be ‘searchable’ by new applications such as Google Voice Search and needs to be short enough for new-age mobile / smart phone users!

We use enterprise level SEO analytics tools in order to enable our customers become CROs (Conversion Rate Optimizer) through quality than quantity. Conversion rates are improved not only with keywords with curated content as well!

SEO is more than attaining the highest page rank, It is about ‘popping up’ instantly to a potential customer’s search.

Let Search Engines Search for You

Don’t Search, Be Found

Avail Our SEO Power Pack

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