Create A Lasting First Impression, Improve Your Web Presence

A website is the first point of contact prospects and customers have with your brand. The impression and experience it provides will typically be the only image a visitor will have about your company. In order to create an impressive web experience, it is important to consider the completeness, accuracy, relevancy, appropriateness and consistency of the content, layout and design of a website.  What you need is a Content Verification Checklist to know where you stand: If you wish the content of your website to be complete, accurate, relevant, appropriate and consistent, get in touch with us. Improve your web presence with...

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Create an eBook in 15 hours!

Yes, it’s possible. Here’s how we got down to doing it... First, we decided on the topic or the objective of the eBook. In this case it was on, ‘How to Become a Successful Leader’.  Irrespective of roles people play in a system, one has to be a leader in various circumstances; whether as a CEO, manager, team leader or an entrepreneur. And we very well understand how difficult it is to motivate teams and get the most out of them. So, we thought why not make it easier for the ‘leaders’, we all need to be at some point of time.  We then got down to getting our ideas on paper and what came out of this formed the basis of our...

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Wouldn't You Like Your Content to Drive Business?

90% of B2B Marketers utilize content marketing in some form, whether they realize it or not. 60% of B2B Marketers plan to increase spend on Content Marketing in the next 12 months. 41% of marketers face the challenge of producing contact that is engages customers or prospects!   Content Marketing Institute  Content has transformed radically and contemporary tactics are being adopted such as presenting data visually, curating content for brand value and creating content strategies beyond writing. Content marketing and copy writing is about brand awareness, customer acquisition, lead generation, customer retention /...

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Content is no longer just about getting eyeballs!

There are 3 buzz words to remember to build a customer base through content are… Engage, Recall, Motivate  The objective of creating content is no longer about just capturing the reader’s attention, it has become more about engaging them, keeping them interested so that your brand is top-of-mind and motivating them to take action. In the B2B context, it is less about business-to-business and more about being-to-being. While you may be marketing to a business, a person still runs the company. Therefore relating to the person behind that digital avatar is what will ultimately work in this information frenzy world. In content marketing today, maximizing ROI and optimizing CPM (Cost per impression) have become top priorities. Get to know how you can make content marketing a...

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The Value-Add to Our Content Services is Free!

The untold truth is that content alone does not produce results. It has to be relevant.  The value-add you get from our Content Solutions is free, because… We provide Content with a ‘C’ - Curated, Contextualized and Converted to Business Intelligence We believe in prospectology to develop targeted communication We believe in the R Word – relevancy! We ‘don’t let thinkos turn to typos’ We make your brand buzzworthy and social in the SocialSphere We say it in 3-5 words We don’t like to be Correct, Concise, Contemporary and Creative…We Are! We look at each marketing material differently and provide customized content for...

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Let Content Revolve Around Your Brand’s Persona

It goes without saying that you have website. For those who don’t (as yet) they need to find a home for their brand! Now, is your website effective? Yes?  Maybe you have numbers to substantiate that. But is the content of your website ‘persona centric’? No?  Then your customers must be feeling a little less cared about! Usability Expert, Christina Wodtke says, “Your primary persona needs to be a common user type who is both important to the business success of the product and needy from a design point of view – in other words, a beginner user or a technologically challenged one”. To develop a customer centric design what needs to be done first is identify personas.  Like to know how? Scan through this Persona Centric Checklist Have you christened your personas? Have...

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Engage or Evacuate…Customize Emails

It is a well known fact in B2B marketing circles that email lists depreciate by 25% annually!  Source: - Marketing Sherpa Email marketing campaigns need to have content that is relevant and compelling in order to convert prospects to customers. Marketers need to recognize that email campaign management goes deeper than, ‘bulk blasting’ and selling; it more importantly delves into engagement and personalization. The key here is reaching customers in every way possible through cost effective methods. However before finding ways to connect, do you know the ‘Why, What and How’ of your customer? You can evaluate your email engagement...

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Boost Email Marketing ROI with Relevancy

How do ensure your emails make it to the Inbox? By sending it on a weekday morning? By adding a catchy subject line? Or just because your name caught the reader’s attention? Some say Monday mornings is best time to send emails, others say Tuesday or Thursday is. Some say persona based campaigns drive higher results others say trigged campaigns work better. No matter what kind of statistics and suggestions, what works best is what Actually works only for you! The bottom line of any email campaign execution is to maximize responses and increase click through and conversion rates. A successful email campaign execution is one that...

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Mapped Your Brand in the Socialsphere Yet?

Imagine... 294 billion emails are sent in one day  50% of people follow brands through social media networking sites 58% of businesses observed a decrease in marketing costs by adopting to social marketing 38% of CEOs identify social media as high priority 57% of businesses plan to raise their social media spend  72% of marketers manage social media themselves, while others outsource Mobile apps is estimated to grow from $6billion to $55.7billion by 2015 Reference: The Social Skinny While 57% of businesses may plan to increase their social media spend, it is important to consider whether your social strategy is relevant,...

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Being Keyword Rich Could Get You a Poor Ranking

75% of users never scroll beyond the first page of search results 70 to 80% of users focus on organic ads, often ignoring paid ads 70% of links searched are clicked by users using organic search Source: Marketing Sherpa From organic search, keyword optimization, content marketing to ‘white hat’ practices, Search Engine Optimization (SEO) is constantly evolving. Industry experts have observed that more than 57 percent of B2B companies state that their lead generation activities are impacted mostly by SEO. With SEO it is better to adopt before adapting. Constant curation of content, linking and socializing is great way to let your...

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